The Great Synagogue of Tel Aviv is located on 110 Allenby Street, Tel Aviv, just east of the Shalom Tower. The building was designed by Yehuda Magidovitch in 1922 and completed in 1926. It was renovated in 1970 with a new external facade of arches. In the past, the synagogue was at the center of Little Tel Aviv, but today the building lies at the heart of the business and financial center. The emigration of the local residents during the 1960s brought about a recognizable reduction in the number of prayer-goers in The Great Synagogue, such that today the impressive building is used by only few congregants who pray on holidays and special occasions. In recent years, public figures have decided to conduct their Jewish wedding ceremonies at the synagogue.