Going about this the wrong way?

Has anyone seen this headline and article? https://news.artnet.com/art-world/italian-artist-auctioned-off-invisible-sculpture-18300-literally-made-nothing-1976181?fbclid=IwAR3-EJ7ZYPP4H7MC9evSPDrSyPBVFuFfybxEPoKwGFCNZYVa6o0us8-ukAs "From the d...